Cranky, adorable young men
If you're smart, and hip, and indie and whatever other epithets appended to the youth of to-day, you're already/should be reading Cokemachineglow. I've taken the fact of CMG being balls-out great as self-evident for a while now, but a) never really understood why they didn't have a wider readership, influence or market share, despite being so perfectly on point with their reviews, and b) they don't even make money from this! They have this gorgeous site and a wonderful stable of talented writers and it's all charity, what the fuck! and c) oh wait, I know why they don't have a wider readership, influence or market share.
They're incredibly fucking idiosyncratic.
As patient and avid followers of CMG may have noticed, they have a blag of sorts going now. And much like how many blags turn into self-indulgent community notice boards, CMG has done something similar; one of their latest posts is effectively a rant by David M. Goldstein's on the 2009 World Series. Their latest post? The ever-favourite pastime of Liam Gallagher baiting.
Here's the thing: The Goldstein post is actually pretty fascinating, if you're looking into a virtual spittle-flecked insight into what a Mets fan feels like. And CMG is caustic! Mounting a campaign devoted to building a better world by "castigating one smug fuck at a time" can seem pretty bitter.
But here's the other thing: it is fucking hilarious. The CMG writers are much too funny and much too talented as music reviewers/writers to let themselves down. It's not just technical abilities (seriously, how many writers do you know are even aware of the word 'copacetic'?), but their general melange of urban, urbane angry ironic hipsterdom, which manages to strike that appropriate balance of self- and other-directed anger...and then slides off way into the other-directed anger. Especially at Liam Gallagher (which to be fair, he brought on himself. By being Liam. Gallagher.)
Oh CMG. Please never stop, now or forever.
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2 comments:
I like how you said you were considering writing about (the illusion of) authenticity, and then you wrote this instead. :P
thanks for the kind words. we'd send you a fruit basket if we could.
love to have more smart guys like you in the comments section, though.
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