don't think of being honourable
From TED: “Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s OK to cheat or steal (sometimes). Clever studies help make his point that we’re predictably irrational — and can be influenced in ways we can’t grasp.”
Personal note: If I cheat, I find I generally do it on a cost/benefit analysis. There's also all sorts of weird mental accounting involved as well, which i'm standardising and streamlining. GAAP for the mind?
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